IGK Blonde Pop Purple Toning Shampoo-Jumbo Jane Iredale_Powder One of the major sources

One of the major sources of aging stems from a process known as lipid peroxidation — the reaction of fats and oils with oxygen to form peroxides

A clinical study indicated that

and provides much needed moisture to the skin to leave it smooth

Effective on all skin types and tones

Pure Basics

IGK Blonde Pop Purple Toning Shampoo-Jumbo Jane Iredale_Powder One of the major sourcesA purple toning, blonde enhancing shampoo instantly neutralize brass, soften strands, moisturize, and add shine with this blonde enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture rich squalane to restore essential moisture, brilliance, and shine.