Branding Fiction Ness hacks et autres stratagèmes

hacks et autres stratagèmes

Design is ubiquitous in Amsterdam

à la voix

This ANALOG Issue is not about nostalgia

Squares with Sides and Corners Torn Off begins with a set of fifteen thumbnail sketches of torn square shapes

Branding Fiction Ness hacks et autres stratagèmesBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal