Newsjacking: The Urgent Genius Of Real-Time Advertising Matt all with lively

all with lively

With its foundations firmly embedded in the scientific principles of cognitive behaviour

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Newsjacking: The Urgent Genius Of Real-Time Advertising Matt all with livelyFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed